Abstract: This study was intended to analyze the perception of Super Ego Company activity and its products by a client and to describe the consumer’s profile as well. The study method includes the analysis of the sociological survey. The questionnaire consists of 49 questions divided into three blocks: satisfaction and loyalty of client; the estimation of company’s products interface; the questions regarding value orientations, social well-being and social and demographic parameters of the respondents. 4282 people took part in the survey and it was enough to achieve the purpose of the study. It was detected that the clients of Super Ego Company are people who aim at personal growth, changing in life events, boosting confidence. After achieving some changing and set goals, many of them want to share this information with other people. Not all people managed to achieve set goals. These respondents mentioned that they did not follow necessary recommendations for working with the technique. They were not satisfied with the speed of goal achievement and the quantity of trainings. Some of them did not manage to work on arising settings and resistance. Percentage ratio of answers shows that the level of satisfaction and the degree of loyalty of Super Ego Сompany’s clients are high.
Keywords: sociology, self-knowledge, technique, level of loyalty, degree of satisfaction, product’s interface
It is no secret that satisfied customers, remaining committed to a particular company are any company’s key to success on the market. The company's goal is to keep a client satisfied and turn him into a loyal customer. Satisfaction can be specified as referring to the state when the desired goal is achieved or when the result meets the expectations of consumers. There is a model for a satisfaction index, which reflects the cause-and-effect relations between factors and consequences of satisfaction. The satisfaction factors include: the consumer's expectations (the assessment criterion of the consumer’s expected product quality based on his past experience or obtained information), perceived quality (the assessment criterion of product quality as a result of recent consumption experience, which includes such elements as the physical characteristics of the product’s quality and service quality); the image (consumer perception of a company's product); perceived value (the assessment criterion of quality versus price). The consequence of satisfaction is loyalty or criticism.
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Сагдиева Эльвина Азадовна
кандидат социологических наук